| Brand | ETISALAT |
| Product/Service | ADSL |
| Entrant | MI7 Cairo, EGYPT |
| Category | Commercial Public Services |
|
Entrant Company
|
MI7 Cairo, EGYPT
|
|
Advertising Agency
|
MI7 Cairo, EGYPT
|
|
Media Agency
|
INITIATIVE Cairo, EGYPT
|
|
Production Company
|
MAD OWL PRODUCTIONS Cairo, EGYPT
|
|
Production Company 2
|
ZANAD Cairo, EGYPT
|
|
Production Company 3
|
FREQUENCY STUDIO Cairo, EGYPT
|
Brief Explanation
In Etisalat’s new sitcom-style commercial, two quirky fish have become the absurd underwater-ambassadors of Etisalat’s ADSL service.
The two ‘pets’ (voices of the famous Egyptian comedians, Mohamed Heneidy and Amy Samir Ghanem) are experiencing the effects of the new ADSL services and offers and offer us a humorous fish-eye view.
In this promotional copy about 9 months for half the price and a free router, the fish are freaked out about "the machine" (a router) their owner just installed and are mistaking it for a bomb.
Credits
| Tarek Montasser |
Mi7 |
Ceo |
| Andre Segone |
Mi7 |
Executive Creative Director |
| Shahir Sirry |
Mi7 |
Creative Director |
| Takki Ascar/Shahir Sirry |
Mi7 |
Creative/Copywriter |
| Sharif Eissa |
MI7 |
General Manager |
| Lama Abbas |
Mi7 |
Account Director |
| Youssef Morshedy |
Mi7 |
Account Manager |
| Mai Kamal |
Mi7 |
Account Executive |
| Tariq Ali |
Zanad |
Director |
| Islam Fouda/Kareem Helmee/Shadi Hosny |
Zanad |
3d Artist |
| Saif Roshdy |
Zanad |
Compositor |
| Nevin El Nadi |
Zanad |
Studio Producer |
| Ola Roshdy |
Mad Owl Productions |
Executive Producer |
| Angie Al Qassim |
Mad Owl Productions |
Line Producer |
| Ehab Samir |
Mad Owl Productions |
Post Producer |
| Assem Ali |
Mad Owl Productions |
Art Director |
| Abdel Salam Moussa |
Mad Owl Productions |
Dop |
| Islam Mohamed |
Mi7 |
Art Director |
| Ahmed El Hakeem |
Mi7 |
Senior Art Director |
| Shaimaa Shahin |
Mi7 |
Agency Producer |