Brand | AL-FUTTAIM MOTORS LEXUS |
Product/Service | VEHICLE LAUNCH |
Entrant | GMASCO Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
GMASCO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
GMASCO Dubai, UNITED ARAB EMIRATES
|
Production Company
|
AIR3 Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The film follows a ‘making-of’ style, to lend a sense of authenticity to it – ‘did this actually happen or…’? is the response we were going for from the viewers.
The essence of the idea is an exhilarating ‘Drone-chase’ led by the new Lexus RC F.
The scene is set against the backdrop of winding and scenic roads in Jabal al Jais (RAK), where the Lexus RC F is challenged by a young drone ‘expert’ to outrun his agile, tech-advanced, mega- drone.
The self-assured ‘drone expert’ is confident that no performance car can outrun his customized mega-drone and he openly challenges the Lexus team to have their new powerful, RC F to try to do so.
There are several mesmerizing moments that take place during the chase which leave the viewer at the edge of his seat, wondering what will happen next.
The film tails out, leaving the winner ambiguous and allowing the viewer to build their own interpretation of what happens.
Credits
Rishad Lawyer |
GMASCO |
Creative Director |
Kiran Rao |
GMASCO |
Art Director |
Apeksha Arora |
GMASCO |
Account Manager |
Emma Hutchman |
GMASCO |
Account Director |
Hossam Mahgoub |
GMASCO |
Account Executive |
Husain Cherawala |
GMASCO |
Digital Account Manager |
Sydney Lobo |
GMASCO |
Digital Art Director |
Ameen Jaber |
Al/Futtaim Motors Lexus |
Marketing Manager |
Links
Entry URL