Brand | TOYOTA |
Product/Service | TOYOTA TRD |
Entrant | GMASCO Dubai, UNITED ARAB EMIRATES |
Category | Cars & Automotive Services |
Entrant Company
|
GMASCO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
GMASCO Dubai, UNITED ARAB EMIRATES
|
Production Company
|
VIP FILMS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In short; vampire cars. Yes, vampire cars… this was our inspiration for this commercial script and also the hook we needed to engage our adrenalin-seeking consumers.
The commercial starts of with a dark deserted city. Suddenly you see a Toyota TRD waking up from its slumber – The car engine comes to life with a roar and the car slowly pulls away into the darkness.
As the commercial continues you see more and more Toyota TRD’s coming to life. Eventually it’s revealed that all cars are coming together to witness and compete in a Need for Speed style race, in an empty cement parking lot. Finally all the cars leave in a dash, just like vampires, rushing back to their hiding places before the sun rises again…
Toyota TRD: Push your limits
END
Credits
Shaun Dean Thomas |
Gmasco |
Creative Director |
Bjørn Amend |
VIP FILMS |
Director |
Rafic Tamba |
VIP FILMS |
Executive Producer |
Jayne Marar |
Gmasco |
Copywriter |
Jan Stoop |
Gmasco |
Art Director |
Kelly Allison |
Gmasco |
Senior Account Director |
Fadi El Aswad |
Gmasco |
Account Director |
Maher Male |
VIP FILMS |
Director Of Photography |
Maxine De Vere |
VIP FILMS |
Producer |
Pascal Baboudjian |
VIP FILMS |
Production Manager |