Brand | L' AZURDE |
Product/Service | JEWELLERY |
Entrant | FP7/RUH Riyadh, SAUDI ARABIA |
Category | Internet Film |
Entrant Company
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Advertising Agency
|
FP7/RUH Riyadh, SAUDI ARABIA
|
Production Company
|
ALLEYCAT Beirut, LEBANON
|
Brief Explanation
Our task was to create a film for L’azurde - a Saudi jewelry brand - featuring various collections and linking them to different occasions.
Marketing Jewelry to women in KSA has always been a challenge, especially finding balance between traditional conservative views and the need to stand out, and even attract attention by accessorizing a cultural dress code…
With a shoestring budget, and the challenges of a Saudi brand telling a Saudi Love Story, we created the…
“Walk of Life”
A story told by hands.
‘Walk of Life’ is an emotional love story of two people told by jewelry, using hands to personify characters to deliver the narrative.
In conclusion, The Walk of Life came to be with grace, elegance and looking more like a stroll in the park.
Credits
Dany Azzi |
FP7/RUH |
Creative Director |
Ounsy Nassar |
FP7/RUH |
Art Director |
Najla Alolayan |
FP7/RUH |
Copywriter |
Fares Zoughaib |
FP7/RUH |
Head Of Digital Unit |
Tony Haswani |
Alleycat |
Director/Art Director |
Elias Haswani |
Alleycat |
D.o.p. |
Ricardo Tohmé |
Alleycat |
Art Director |
Rim Shamy |
Alleycat |
Post Producer |
Elie Banna |
Alleycat |
Post Producer |