Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Drinks |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Production Company
|
SILVER LINING PICTURES Cape Town, SOUTH AFRICA
|
Production Company 2
|
AZMAN Cairo, EGYPT
|
Brief Explanation
After more than a decade of failing to qualify for the World Cup, Egyptians were hopeful that this time their national team would make it to the World Cup. However, this dream was crushed.
Music is the most liquid form of content and can deliver our World Cup campaign idea to the heart of consumers, and thus, the creation of the Coca-Cola’s global 2014 anthem.
To succeed, we needed to reinvent the music to suite our Middle Eastern taste, so we partnered up with the Lebanese heartthrob Nancy Agram, a favorite in Egypt and in all the neighboring Gulf countries. Our second star was Algerian superstar Cheb Khaled, whose popularity spreads throughout North Africa and Europe.
The music video is an all day all night party set in the heart of Rio, in which everyone is invited, with an aim to catapult the entire MENA region to the land of festivities and world class football.
We aimed to bring the World to Brazil and Brazil to the World.
Credits
Ahmed Hafez |
FP7/CAI |
Executive Creative Director |
Marawan Younis |
FP7/CAI |
Associate Creative Director |
Ayman Anwar |
FP7/CAI |
Senior Art Director |
Sherief Youssef |
FP7/CAI |
Art Director |
Ezzat Soliman |
FP7/CAI |
Senior Grapic Designer |
Heba Radwan |
FP7/CAI |
Head Of Production |
Ashraf Hosafy |
FP7/CAI |
Tv Producer |
Inas Nagi |
FP7/CAI |
Tv Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Ahmad El Refaey |
FP7/CAI |
Senior Copywriter |
Ahmed Fayez |
FP7/CAI |
Business Unit Head |
Magued Farahat |
FP7/CAI |
Account Director |
Ahmed Youssef |
FP7/CAI |
Account Manager |
Yara Walid |
FP7/CAI |
Account Executive |
Mariam Ibrahim |
FP7/CAI |
Senior Grapic Designer |
Youssef Ayoub |
Coca/Cola Atlantic Industries |
Senior Brand Manager |
Karim Samir |
Coca/Cola Atlantic Industries |
Brand Manager |
Malak Gomaa |
Coca/Cola Atlantic Industries |
Assistant Brand Manager |
Jeff T Thomas |
N/A |
Director |
Martin Hill |
N/A |
Dop |