2015 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company 2 AZMAN Cairo, EGYPT

Brief Explanation

After more than a decade of failing to qualify for the World Cup, Egyptians were hopeful that this time their national team would make it to the World Cup. However, this dream was crushed. Music is the most liquid form of content and can deliver our World Cup campaign idea to the heart of consumers, and thus, the creation of the Coca-Cola’s global 2014 anthem. To succeed, we needed to reinvent the music to suite our Middle Eastern taste, so we partnered up with the Lebanese heartthrob Nancy Agram, a favorite in Egypt and in all the neighboring Gulf countries. Our second star was Algerian superstar Cheb Khaled, whose popularity spreads throughout North Africa and Europe. The music video is an all day all night party set in the heart of Rio, in which everyone is invited, with an aim to catapult the entire MENA region to the land of festivities and world class football. We aimed to bring the World to Brazil and Brazil to the World.


Name Company Role
Ahmed Hafez FP7/CAI Executive Creative Director
Marawan Younis FP7/CAI Associate Creative Director
Ayman Anwar FP7/CAI Senior Art Director
Sherief Youssef FP7/CAI Art Director
Ezzat Soliman FP7/CAI Senior Grapic Designer
Heba Radwan FP7/CAI Head Of Production
Ashraf Hosafy FP7/CAI Tv Producer
Inas Nagi FP7/CAI Tv Producer
Mahmoud Enayet FP7/CAI Post Production Supervisor
Ahmad El Refaey FP7/CAI Senior Copywriter
Ahmed Fayez FP7/CAI Business Unit Head
Magued Farahat FP7/CAI Account Director
Ahmed Youssef FP7/CAI Account Manager
Yara Walid FP7/CAI Account Executive
Mariam Ibrahim FP7/CAI Senior Grapic Designer
Youssef Ayoub Coca/Cola Atlantic Industries Senior Brand Manager
Karim Samir Coca/Cola Atlantic Industries Brand Manager
Malak Gomaa Coca/Cola Atlantic Industries Assistant Brand Manager
Jeff T Thomas N/A Director
Martin Hill N/A Dop