Brand | ARABIAN AUTOMOBILES |
Product/Service | ROAD SAFETY AWARENESS |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Public Service Messages & Charities |
Entrant Company
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Production Company
|
KEYFRAME Fujairah, UNITED ARAB EMIRATES
|
Brief Explanation
In the UAE, children die each year due to hyperthermia (overheating) from being left in unattended vehicles
Temperatures in cars can reach +30°C above atmospheric temperature within 10 minutes. Babies/children can die in this period of time. The temperatures reached in vehicles in the UAE are so high that it can bake cookies.
2014 - Abu Dhabi - 19-month old Emirati girl dies after family forgot her in their car.
2013 - Abu Dhabi - A 2-year old boy died after accidently getting locked in a car for almost 4 hours. Outside temperature was 42 degrees.
We needed a film that would bring this unspoken subject to the forefront.
Credits
Rohan Young |
TBWA/RAAD |
Executive Creative Director |
Sandeep Fernandes |
TBWA/RAAD |
Creative Director |
Sumanth Wilkins |
TBWA/RAAD |
Art Director |
John Abiad |
TBWA/RAAD |
Account Director |
Ribal Nasra |
TBWA/RAAD |
Senior Account Executive |
Maya Wasilewska |
TBWA/RAAD |
Senior Account Executive |
Breda Plavec |
TBWA/RAAD |
Associate Creative Director |
Rouba Asmar |
TBWA/RAAD |
Agency Producer |
Stefan Rand |
Keyframe |
Director/Producer |
Malte Pott |
LODE Gmbh |
Music Composer |