Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Drinks |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Production Company
|
FILM MARSHALS Cairo, EGYPT
|
Production Company 2
|
AROMA Giza, EGYPT
|
Brief Explanation
Ramadan is a time to unwind and reconnect with old friends and family. It is a time when people get together and feast on heaps of mouthwatering delicacies.
With it’s new campaign “Share a Coke with Your Loved One”, Coca-Cola customized its cans with calligraphed names, nicknames, family titles and group relations motivating and pushing people to get in touch with their loved ones and share with them personalized cans with their names on them.
We created a fresh and catchy song to help introduce our campaign “Share a Coke” in an innovative manner that would grasp the attention of a diverse target, with a special focus on youth. Starring more than 30 individuals – young, old, man and woman – including a long line of acting, music and football celebrities, our song enticed people to take the initiative to go buy a personalized can to share with their loved one(s). The lyrics are composed solely of the names and titles. The song is a fusion of funk, hip-hop and acid jazz, which was later altered via an auto-tuning technique to give it a fresh and modern twist.
Credits
Ahmed Hafez |
FP7/CAI |
Executive Creative Director |
Marwan Younis |
FP7/CAI |
Associate Creative Director |
Ahmed El Refaey |
FP7/CAI |
Senior Copywriter |
Sherief Youssef |
FP7/CAI |
Art Director |
Ezzat Soliman |
FP7/CAI |
Senior Grapic Designer |
Heba Radwan |
FP7/CAI |
Head Of Production |
Ashraf Hosafy |
FP7/CAI |
Tv Producer |
Inas Nagi |
FP7/CAI |
Tv Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Mai El Rawi |
FP7/CAI |
Account Executive |
Ahmed Fayez |
FP7/CAI |
Business Unit Head |
Magued Farahat |
FP7/CAI |
Account Director |
Ahmed Youssef |
FP7/CAI |
Account Manager |
Yara Walid |
FP7/CAI |
Account Executive |
Marc Hadiifi |
N/A |
Director |
Youssef Ayoub |
Coca/Cola Atlantic Industries |
Senior Brand Manager |
Karim Samir |
Coca/Cola Atlantic Industries |
Brand Manager |
Malak Gomaa |
Coca/Cola Atlantic Industries |
Assistant Brand Manager |
Mariam Ibrahim |
FP7/CAI |
Senior Grapic Designer |
Heba Safey |
FP7/CAI |
Senior Grapic Designer |