SCHOOL LOSER (TURKISH COFFEE)
Brand | HOUSEHOLD CLEANING PRODUCTS CO. OF EGYPT |
Product/Service | CLOROX POWDER |
Entrant | ADVANTAGE CAIRO, EGYPT |
Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
Entrant Company
|
ADVANTAGE CAIRO, EGYPT
|
Advertising Agency
|
ADVANTAGE CAIRO, EGYPT
|
Production Company
|
FILM MARSHALS Cairo, EGYPT
|
Brief Explanation
There those moments in life that there is no coming back from. Like for example, when someone does something that is so embarrassing that it ruins the image you had of then in an instant. Their reputation is immediately stained in your eyes, almost like a bad stain on your clothes that also ruin a garment instantly.
In this commercial in an attempt to convince a principal that the boy belongs in this school the kid is to show off his talent by signing a song entitled “Al Set” (The Lady); a prominent and very well-known song by famous singer Umm Kulthum (sign of sophistication in art like Opera). The boy starts singing the song and it turns out he is only familiar with a low class, offensive tune with the same title very popular amongst the loser kids and gangs.
But while a reputation can be ruined for life, your clothes don't have to be thanks to the new Clorox Powder
Credits
Hazem Hussein |
Advantage Marketing/Advertising |
Chief Creative Officer |
Tamer El Ezaby |
Advantage Marketing/Advertising |
Executive Vp |
Arkadio Cesar |
Advantage Marketing/Advertising |
Executive Creative Director |
Mahmoud Hosni |
Advantage Marketing/Advertising |
Associate Creative Director |
Mark Wageeh |
Film Marshalls |
Art Director |
Sherin Moustafa |
Advantage Marketing/Advertising |
Account Director |
Mohamed El Kalawi |
Film Marshalls |
Production Director |