2015 Winners & Shortlists


Short List
EntrantFP7/CAI Cairo, EGYPT
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT
Production Company 2 AROMA Giza, EGYPT

Brief Explanation

Egyptians love football. A nation’s morale is dependent on the kick of a ball and a win instigates national pride and joy. After years of not qualifying for the World Cup Egyptians were hopeful that this time their national team, headed by Defense Rock Wael Gomaa, would make it. However, this dream was short lived. Following Egypt’s loss, no one wanted to talk or think football. At the time when no one else dared to approach the topic, Coca-Cola opted to hit the nail on its head. Partnering up with Gomaa, who had lost his chance to reach the World Cup before retiring, we succeeded in proving that there is still a reason to celebrate. Kicking off with Gomaa in despair, the VO then goes on to explain that even though Gomaa has lost his opportunity, it doesn't mean that his namesake won’t. In the rest of the ad, Gomaa is metamorphosed into several others who can still make it to the World Cup; be it Gomaa the chef, the playboy or the peasant.


Name Company Role
Tameem Younis FP7/CAI Creative Director
Maged Nassar FP7/CAI Creative Director
Mohamed Abdel Hamid FP7/CAI Senior Grapic Designer
Sherief Youssef FP7/CAI Art Director
Ezzat Soliman FP7/CAI Senior Grapic Designer
Heba Radwan FP7/CAI Head Of Production
Ashraf Hosafy FP7/CAI Tv Producer
Inas Nagi FP7/CAI Tv Producer
Mahmoud Enayet FP7/CAI Post Production Supervisor
Sahar El Zoghby FP7/CAI Managing Director
Ahmed Fayez FP7/CAI Business Unit Head
Magued Farahat FP7/CAI Account Director
Ahmed Youssef FP7/CAI Account Manager
Yara Walid FP7/CAI Account Executive
Omar Helal N/A Director/Dop
Youssef Ayoub Coca/Cola Atlantic Industries Senior Brand Manager
Karim Samir Coca/Cola Atlantic Industries Brand Manager
Malak Gomaa Coca/Cola Atlantic Industries Assistant Brand Manager
Tariq Ali Zanad Zanad Director/ Founder
Hosney Ali Frequency Sound Designer