Brand | 57357 CHILDREN'S CANCER HOSPITAL |
Product/Service | CHILDREN'S CANCER HOSPITAL |
Entrant | VISION ADVERTISING Cairo, EGYPT |
Category | Public Service Messages & Charities |
Entrant Company
|
VISION ADVERTISING Cairo, EGYPT
|
Advertising Agency
|
VISION ADVERTISING Cairo, EGYPT
|
Media Agency
|
MEDIA RESULTS Giza, EGYPT
|
Production Company
|
BIGFOOT FILMS Giza, EGYPT
|
Brief Explanation
57357 Children’s Cancer Hospital in Egypt is a non-profit organization that depends entirely on donations to keep it going. Though its main patients are children, youngsters are usually not involved with contributing to the hospital, and are often more interested in the latest games and products for themselves. The hospital wanted to ask people to donate, and in particular try and foster the culture of saving for a good cause among children.
This ad urges children to start consider saving in general, and saving for a noble cause in particular. We see three children, in several situations, saving their money to put in their piggy bank. They keep the money they get for having good grades, for their birthdays, as allowance and so on. The keep counting it, collecting it and are proud of the sum they gather. Though they are attracted to spend the money on toys, they instead go and hand it over to the Hospital, where their fourth friend is being treated.
Creative Execution
This is an original soundtrack, the lyrics and music were specifically composed and designed for this film.
Credits
Hamza Azzam |
Vision Advertising |
Ceo |
Ashraf Foda |
Vision Advertising |
Creative Director |
Muhamed Tawfik |
Vision Advertising |
Copywriter |
Ahmed Gamal |
Vision Advertising |
Art Director |
Omar Houssien |
Vision Advertising |
Art Director |
Mohamed Farahat |
Vision Advertising |
Senior Account Manager |
Maria William |
Vision Advertising |
Account Executive |
Doaa Gamil |
Vision Advertising |
Intern |
Mohamed Shaker |
Director |
Director |
Abdelsalam Moussa |
DOP |
Dop Lighting Cameraman |
Begad Omran |
Bigfoot Films |
Executive Producer |
Norah El Khateeb |
Bigfoot Films |
Producer |
Sherif Gheith |
Bigfoot Films |
Line Producer |
Nada Faied |
Bigfoot Films |
Assistant Producer |
Sherif Fathy |
The Cell |
Post Production |
Wael Farag |
The Cell |
Post Production |
Khaled El Gabry |
Freelance |
Music Composition/Production |
Menna Hussein |
Freelance |
Singer |
Taher Saleh |
Vibe Studio |
Sound Engineer |