| Brand | JOHNNIE WALKER |
| Product/Service | JOHNNIE WALKER "KEEP WALKING LEBANON" |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Drinks |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
|
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Media Agency
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STARCOM MEDIAVEST GROUP Beirut, LEBANON
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Production Company
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STOKED Beirut, LEBANON
|
Brief Explanation
In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Regional Digital Strategies/Innovation Director Director Levant |
| Jo Chemali |
Leo Comm |
Managing Director Pr Levant |
| Peter Mouracade |
Leo Burnett Beirut |
Head Of Communication |
| Tony Kayouka |
Leo Burnett Beirut |
Director Of Innovation/Delivery |
| Davina Atallah |
Leo Burnett Beirut |
Creative Director |
| Nada Deghaily |
Leo Burnett Beirut |
Art Director |
| Lama Bawadi |
Leo Burnett Beirut |
Copywriter |
| Tina Sioufi |
Leo Burnett Beirut |
Junior Digital Planner |
| Ghassan Jawhar |
Leo Comm |
Pr Executive |
| Hisham Kekhia |
Leo Burnett Beirut |
Communication Director |
| Diego De Aristegui |
Leo Burnett |
Communication Supervisor |
| Misbah Natour |
Leo Burnett Beirut |
Communication Executive |
| Raphael Jadaa |
Leo Burnett Beirut |
Communication Executive |
| Rita El Hashem |
Stoked |
Executive Producer |
| Charbel Awad |
Stoked |
Executive Producer |
| Hadi |
Stoked |
Film Director |