2015 Winners & Shortlists

Brief Explanation

We communicated STC Broadband benefits – like best coverage and faster network - through a set of online videos (webisodes), using Saudi Internet stars that are well known for their genuine humor that’s based on Saudi insights. The videos were posted on the STC YouTube channel; each video had a clear marketing aim. The first introduced our cast of characters – who imagine how different their lives might have been without the Internet. The second focused on unrivalled network coverage, creating comedy around the idea of Saudi astronaut on the moon – one place where the STC network doesn’t quite yet reach. And a third promoted STC’s broadband speed – where a soccer video game is streaming so clearly and smoothly that the grandfather of the family believes it’s a live-broadcast match.