| Brand | EDITA |
| Product/Service | FRESKA |
| Entrant | KAIRO Cairo, EGYPT |
| Category | Foods |
|
Entrant Company
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KAIRO Cairo, EGYPT
|
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
|
Production Company
|
MELON FILMS Cairo, EGYPT
|
Brief Explanation
Freska is Egypt's iconic wafer brand known for its platform "Be wowed", a catchphrase that is part of Egyptian pop culture.
In the new campaign the "Wow" platform was juxtaposed to the reality of everyday life.
Credits
| Hesham Ellabban |
Kairo |
Executive Creative Director |
| Montasser Khalil |
Kairo |
Creative Director |
| Hedy Ismaiel |
Kairo |
Writer |
| Abdallah Ayman |
Kairo |
Writer |
| Amr Eltayeb |
Kairo |
Art Director |
| Sarah Mossallam |
Kairo |
Art Director |
| Sameeh Selim |
Kairo |
Head Planner |
| Mahmoud Dogheim |
Kairo |
Account Manager/Planner |
| Sara El Sherbiny |
Kairo |
Planner |
| Hossam Fawzy |
Melon Films |
Executive Producer |
| Sara Hosny |
Melon Films |
Producer |
| Kairo |
Kairo |
Director |
| Hassan Abd Almaseh |
Hassan Abd Almaseh |
Assistant Director |
| Victor Credi |
Victor Credi |
Cinematographer |
| Ahmed Hamdy |
Ahmed Hamdy |
Editor |
| Ahmed Barakat |
G/Lounge |
Technical Director/Vfx Supervisor |
| Hosny Ali |
Frequency Sound Design |
Sound Design Arrangement |