THE FIRST EVER SANITISING CALENDAR
Brand | SABB –THE SAUDI BRITISH BANK |
Product/Service | INTERNAL – CALENDAR |
Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Brief Explanation
While there were sanitizing gel dispensers in public areas, this was not enough, previous placement of sanitizing gel dispensers in public areas and internal communication had not had the desired effect. Given that the all it took was one handshake for the disease to spread, we needed something to remind them on a daily basis – and ensure that sanitizing gel was always ‘at hand’.
The Brief
Last year’s outbreak of the MERS coronavirus caused widespread concern across Saudi Arabia. Not least in the workplace. SABB took their employees’ health very seriously and to prevent the spread of the virus they wanted to encourage all 2000 members of their staff to make sanitizing a daily habit.
How the final design was conceived
Inspired by the yearly calendar that SABB prints and distributes to employees (which sits on the table of each employee and is used each day) - we saw an opportunity to make it more functional and with a strong message. We designed it in a way that is both convenient and visually appealing – we added a tear off sanitize sachet to each day – reminding employees on a daily basis, the importance of sanitizing after every interaction at work.
The complete strip of sachets, covering the whole year, was housed in a functional and attractive desktop box.
Indication of how successful the outcome was in the market
By changing a simple desk tool into a daily reminder on the desk of every employee,that simply cannot be ignored,the hope is that,this calendar will protect the staff from the MERS virus, and reduce the number of sick days,eventually increasing productivity in the bank.
While it is still too early to quantify its effect on the health of the staff(it has just been released this January)the calendar has been well received by the staff and particularly the management of the bank“The Calendar is having a real effect,We also believe it will reduce the number of working days lost to sickness.”
SABB, HSBC bank in Saudi Arabia, is the third leading bank (brand health) supporting its stakeholders, employees and consumers’ ambitions. SABB provides financial solutions in Saudi Arabia and across the world. With this piece of design we were targeting all 2000 SABB employees.
Credits
Chafic Haddad |
J.walter Thompson |
Executive Creative Director |
Rayyan Aoun |
J.walter Thompson |
Creative Director |
Rawad El Dahouk |
J.walter Thompson |
Associate Creative Director |
Ahmad Shanaa |
J.walter Thompson |
Junior Art Director |
Pete Taylor |
J.walter Thompson |
Head Of English Copywriting |
Maian Alken |
J.walter Thompson |
Copywriter |
Toufic Bassil |
J.walter Thompson |
Associate Business Director |
Rabie Hassoun |
J.walter Thompson |
Account Manager |
Dana Al Kutoubi |
J.walter Thompson |
Planning Director |
Omar Battayyah |
SABB |
Head Of Marketing/Research |
Bader Saad Al Boqami |
SABB |
Senior Marketing Manager |
Rola Alaskar |
SABB |
Marketing Manager | Marketing Communications/Planning |
Metab A Alghamdi |
SABB |
Marketing Manager |