Brand | MEMAC OGILVY |
Product/Service | ADVERTISING AGENCY |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Self-Promotion |
Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In a highly complex region with over 18 different countries, cultures, dialects and social/political issues - our challenge was to make sense of the entire region's events in an informative and factual way, that would be entertaining to watch.
The Brief
As part of a global network of 449 offices, Memac Ogilvy Dubai wanted to create an internal piece of communication to help Ogilvy offices worldwide better understand the Middle East. We wanted to promote all the latest developments and statistics, but to also create a self-promotion piece that reinforces Memac Ogilvy Dubai as a head office that thoroughly understands the region.
How the final design was conceived
We designed a 5-minute animated film, bringing to life all the important changes from across the region in a light-hearted, dynamic and easy-to-digest way.
Indication of how successful the outcome was in the market
Our video was successfully used to introduce the MENA region to the global Ogilvy board and management, to prospective regional clients as well as people thinking about moving to the region and joining our office.
As part of a global network of 449 offices, Memac Ogilvy Dubai wanted to create an internal piece of communication to help Ogilvy offices worldwide better understand the Middle East. We wanted to promote all the latest developments and statistics, but to also create a self-promotion piece that reinforces Memac Ogilvy Dubai as a head office that thoroughly understands the region.
In a highly complex region with over 18 different countries, cultures, dialects and social/political issues - our challenge was to make sense of the entire region's events in an informative and factual way, that would be entertaining to watch.
Credits
Ramzi Moutran |
Memac Ogilvy |
Executive Creative Director |
Kareem Shuhaibar |
Memac Ogilvy |
Senior Copywriter |
Sabia Fatayri |
Memac Ogilvy |
Senior Art Director |
Evan Kearney |
Memac Ogilvy |
Strategic Planning Director |
Waleed Fareed |
Memac Ogilvy |
Strategic Analyst |
Carmel Missilmany |
Memac Ogilvy |
Agency Producer |
Souheil Zahreddine |
|
Editor |
Sabia Fatayri |
Memac Ogilvy |
Illustrator |
Julien Famchon |
Julien Famchon |
Digital Illustrator |