2015 Winners & Shortlists

Brief Explanation

The key challenge was to create a campaign that stood out amongst the brand’s many 4x4 competitors and their advertising, while communicating the scope of Quattro’s ability to take its drivers further.

The Brief

Against other 4x4 car brands, Audi isn’t seen as much of competition, and is usually limited to its reputation of being an everyday car. To tackle this problem, we needed to create a campaign that demonstrates Audi’s ability to take its drivers and passengers to uncharted places around the world with Audi Quattro – their very own 4x4 star.

How the final design was conceived

We created a campaign that encompassed adventurous destinations from around the world in a single visual. Using original stamps from all over the world as pieces of a bigger picture, we crafted visuals that invite Quattro drivers to explore more with their vehicles – welcoming them to the world of Quattro.

Indication of how successful the outcome was in the market

The posters were placed in showrooms and other Audi dealerships, raising customer awareness and impressions of Audi as more than just a day-to-day car.

Audi is a leading automotive brand, but when it comes to 4x4’s, it ranks lower especially in comparison to competing brands. We needed to speak to adventurers and off-roading enthusiasts and open their minds to the idea of choosing Audi as their next off-roading choice. Audi is trusted and known for its high standards of quality, precision and timeless design, but we needed to add a sense of adventure to the list.