2015 Winners & Shortlists

LOOK AT YOU

Silver Campaign
BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantY&R DUBAI, UNITED ARAB EMIRATES
3 of 3 Campaign
CategoryPrint & Poster - Use of Arabic Script/Calligraphy
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

English Translation of Main Headlines

Headline (inside bottle): Look at you Subhead (below): 100 years young

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Ash Chagla Y&R Dubai Executive Creative Director/Creative Director
Kalpesh Patankar Y&R Dubai Executive Creative Director/Creative Director
Mohamed Kotait Y&R Dubai Designer
Harvey George Y&R Dubai Copywriter
Mohammed Soleiman Y&R Dubai Copywriter
Mohamed Kotait Y&R Dubai Calligrapher
Mohamed Kotait Y&R Dubai Illustrator
Nora Ferneine Y&R Dubai Account Director
Rene Reda Y&R Dubai Group Business Director
Islam El Dessouky Coca-Cola Middle East Integrated Marketing Communications Manager
Effie Kontopoulou Coca-Cola Middle East Marketing Manager
Tolga Cebe Coca-Cola Middle East Marketing Manager/Middle East
Antoine Tayyar Coca-Cola Middle East Director Public Affairs & Communications