TOYOTA YARIS HATCHBACK - BIG & BOLD
| Brand | TOYOTA |
| Product/Service | YARIS HATCHBACK |
| Entrant | SERENA MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Editing |
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Entrant Company
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SERENA MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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DRIVE DENTSU Dubai, UNITED ARAB EMIRATES
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Production Company
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SERENA MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Production Company 2
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BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The old Yaris was a small car that often went unnoticed on the roads. It was revamped for younger drivers with a bigger and bolder design and a vibrant color, giving it a head-turning presence on the road for the first time.
This TVC is a celebration of the new Yaris – with exciting music, shots, and explosions of paint throughout; the ad embodies a bigger and bolder spirit, connecting directly to our younger audience.
Credits
| Michel Zouein |
DRIVE DENTSU |
Creative Director |
| Sebastian Leloutre |
DELUXE |
Director |
| Eddy Rizk |
BIG KAHUNA |
Executive Producer |
| Gabriel Garrido |
Serena ME |
Senior Flame Artist |
| David Ungaro |
BIG KAHUNA |
Dop Lighting Cameraman |
| Alvaro Del Val |
SERENA ME |
Editor |
| Maria Carretero |
SERENA ME |
Colorist |
| Claudio Ferrante |
SERENA ME |
Head Of Production |
| Chemari Abizanda |
SERENA ME |
Producer |
| Mahmoud Al Jabban |
Serena ME |
Producer |