2015 Winners & Shortlists

Brief Explanation

“Markaz” Kuwait’s leading investment bank presents an authentic story about trust. An epic journey where Kuwait’s famous sailors (known as the Sindbads of the sea), were entrusted with all of the life savings of the merchants, to trade them in the far away land. A most amazing ritual by the wives of the seamen conducted on shore parallels the journey, with the belief that this ritual will tame the open sea. No contracts were signed. It was just the word the sailor gave to the merchant. Nothing came between the sailor and his word, absolutely nothing. What can an investment Bank own better than the value of trust. This campaign aired in the month of Ramadan in Kuwait resulting in an unprecedented increase in share for “MARKAZ”, compared to a slow growth for many of the international Banks.