Brand | INFINITI |
Product/Service | INFINITI RANGE |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Animation |
Entrant Company
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
This film was created as a music video for Chromatic, a one of a kind music track that uses only Infiniti vehicles as its instruments. To echo the track it was created for, the film uses only Infiniti car parts to create animated visuals inspired by Islamic geometric patterns.
Creative Execution
We collaborated with a motion graphics artist to bring the film to life. He created 78 patterns inspired by geometric Islamic designs. The components of these patterns, consisting of Infiniti’s vehicles, were rendered in 3D using the same monochromatic treatment as the rest of the campaign.
Credits
Rohan Young |
TBWA/RAAD |
Executive Creative Director |
Elisa Arienti |
TBWA/RAAD |
Art Director |
Madeleine Butcher |
TBWA/RAAD |
Sr. Copywriter |
Khalil Salem |
TBWA/RAAD |
Brand Leader |
Rania Nazmy |
TBWA/RAAD |
Sr. Account Director |
Ola Ibrahim |
TBWA/RAAD |
Account Manager |
Rouba Asmar |
TBWA/RAAD |
Head Of Production |
Dana Silwadi |
TBWA/RAAD |
Senior Creative |
MEGADON BETAMAX |
|
Additional company |