2015 Winners & Shortlists

CHROMATIC

Short List
BrandINFINITI
Product/ServiceINFINITI RANGE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryAnimation
Entrant Company TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

This film was created as a music video for Chromatic, a one of a kind music track that uses only Infiniti vehicles as its instruments. To echo the track it was created for, the film uses only Infiniti car parts to create animated visuals inspired by Islamic geometric patterns.

Creative Execution

We collaborated with a motion graphics artist to bring the film to life. He created 78 patterns inspired by geometric Islamic designs. The components of these patterns, consisting of Infiniti’s vehicles, were rendered in 3D using the same monochromatic treatment as the rest of the campaign.

Credits

Name Company Role
Rohan Young TBWA/RAAD Executive Creative Director
Elisa Arienti TBWA/RAAD Art Director
Madeleine Butcher TBWA/RAAD Sr. Copywriter
Khalil Salem TBWA/RAAD Brand Leader
Rania Nazmy TBWA/RAAD Sr. Account Director
Ola Ibrahim TBWA/RAAD Account Manager
Rouba Asmar TBWA/RAAD Head Of Production
Dana Silwadi TBWA/RAAD Senior Creative
MEGADON BETAMAX Additional company