2015 Winners & Shortlists

Brief Explanation

This film was created as a music video for Chromatic, a one of a kind music track that uses only Infiniti vehicles as its instruments. To echo the track it was created for, the film uses only Infiniti car parts to create animated visuals inspired by Islamic geometric patterns.

Creative Execution

The regional music scene is rich with diversity and is an important part of the culture. Our audience of young, independent, hyper-connected individuals are constantly submerged in music, which they access everywhere from online to live events. Original, unique music captures their attention, and is worth sharing. Chromatic is original and was created entirely using only the Infiniti vehicles as instruments. All parts were recorded individually. We worked with a local composer to layer these sounds into a track and no additional audio was added. We then created a music video featuring rendered patterns using only parts from the car.