2015 Winners & Shortlists

Brief Explanation

We see a syrian kid in a refugee camp. He says he wants to become a magician. Then we switch to a chalk animation that shows his possible future if he gets proper education: he goes to university, he becomes a successful architect. Cut back to the refugee camp. He is waiting for your donation to get proper education with the help of Jusoor.

Creative Execution

The war in Syria has created a severe situation, especially for kids. Thousands live in refugee camps for years and they do not have access to education. Long term, this is one of the biggest problems of the Syrian nation. Even if the war ends, who will rebuild the country if they don't have a well educated young generation? Jusoor builds schools and provides education for these kids so that the hope for the country's future is kept alive. We chose the technique of hand drawn chalk animation because chalk is the universal sign of education.