10 STEPS TO BREAK A GWR WITH A NISSAN Z
Brand | NISSAN MIDDLE EAST |
Product/Service | NISSAN 370Z |
Entrant | BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Entrant Company
|
BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Nissan Middle East went on to set a new Guinness World Records title on December,14th 2014 for the longest twin vehicle drift. Two Nissan Z cars drifted around a track simultaneously non-stop for 28.52 kilometers in front of a live audience. Rather than deliver to the client a standard event coverage, we told the story in a way to highlight the performance of the car and the difficulty of the stunt by showing it as a tutorial about how to set a record in 10 steps.
Credits
Reham Eldidi |
Nissan Middle East |
Section Manager Of Corporate Communications |
Alaa Tayeb |
Nissan Middle East |
Section Manager Of Marketing |
Ahmed Adil Noor |
Beyond 190 Studio |
Director |
Lucky Shield |
Beyond 190 Studio |
Music Composer |
Shadi Abu Sharar |
Beyond 190 Studio |
Editor |
Alex Martella |
Beyond 190 Studio |
D.o.p |