2015 Winners & Shortlists

10 STEPS TO BREAK A GWR WITH A NISSAN Z

BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN 370Z
EntrantBEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
CategoryDirection
Entrant Company BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
Advertising Agency BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES
Media Agency MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
Production Company BEYOND 190 STUDIO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Nissan Middle East went on to set a new Guinness World Records title on December,14th 2014 for the longest twin vehicle drift. Two Nissan Z cars drifted around a track simultaneously non-stop for 28.52 kilometers in front of a live audience. Rather than deliver to the client a standard event coverage, we told the story in a way to highlight the performance of the car and the difficulty of the stunt by showing it as a tutorial about how to set a record in 10 steps.

Credits

Name Company Role
Reham Eldidi Nissan Middle East Section Manager Of Corporate Communications
Alaa Tayeb Nissan Middle East Section Manager Of Marketing
Ahmed Adil Noor Beyond 190 Studio Director
Lucky Shield Beyond 190 Studio Music Composer
Shadi Abu Sharar Beyond 190 Studio Editor
Alex Martella Beyond 190 Studio D.o.p