2015 Winners & Shortlists

Brief Explanation

This campaign spoke to the net heads while interviewing the non net heads. We had to keep this formula in mind while working on the art direction. We shot 4 copies interviewing 4 different non net head types, in their own natural habitat. Each of the 4 sets was built and propped to have its own persona, one that stays inline with the interviewee's character archetype and visual DNA, while maintaining a "net head friendly" color palette and over all look.

Creative Execution

The youth of today have their own idols and celebrities that only exist on the internet. What better way to show what we stand for than showcasing two of those idols. The local singer Ahmad Sheeba and his crazed fanboy, The iconic pair that was taking the internet by storm.