How can we claim that we stand for the net heads if we don't speak their language. to prove it, we made a series of ads that show that not only that we speak their language, we even get their sense of humor, and we are brave enough to make fun of those who don't.
For the youth puns are never out of style, that's why we weren't afraid to use them. we took common internet languages that have double meanings for the internet illiterate, and built our scripts on them, to differentiate between the net heads and the non net heads.
We used puns like the word "Tag", that in Arabic means "crown".
"Hashtag" that means "cuddling a baby", and "Selfie" that means "brother in law.