2015 Winners & Shortlists

Brief Explanation

Our task was to create a film for L’azurde - a Saudi jewelry brand - featuring various collections and linking them to different occasions. Marketing Jewelry to women in KSA has always been a challenge, especially finding balance between traditional conservative views and the need to stand out, and even attract attention by accessorizing a cultural dress code… With a shoestring budget, and the challenges of a Saudi brand telling a Saudi Love Story, we created the… “Walk of Life” A story told by hands. ‘Walk of Life’ is an emotional love story of two people told by jewelry, using hands to personify characters to deliver the narrative. Setting was simple for the hands to take center stage to showcase a variety of Jewelry. Intentionally European in feel, our objective was to associate the brand with romance and fashion.

Creative Execution

In parallel to producing the film, it was critical to find the right track to set the mood and tonality of the piece. Using an existing music library, a needle in the haystack was apparent the moment we heard the right piece. This was also reflected on social media where people were asking about the music and from where they can get the full track.