CHECK OUT THOSE LEBANESE EYES.
| Brand | NOVARTIS |
| Product/Service | HEALTH AWARENESS |
| Entrant | FP7/BEY Beirut, LEBANON |
| Category | Art Direction/Production Design |
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Entrant Company
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FP7/BEY Beirut, LEBANON
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Advertising Agency
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FP7/BEY Beirut, LEBANON
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Media Agency
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UM MENA Beirut, LEBANON
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Brief Explanation
The TVC was shot for an awareness campaign for diabetes, informing people of the disease's harmful effect on eyesight.
The concept of the TVC was developed based on the insight that the Lebanese enjoy everything beautiful about their country and their lives, relating everything to their sight even in vocabulary.
Words like “look”, “see”, and “Eye” are used daily in their conversations, descriptions and sayings.
Expressions like “you’re the apple of my eye” in the Lebanese language are numerous.
If they want to answer someone they respond with “My eyes” metaphorically of course.
Inviting the Lebanese to save guard their health and to keep an eye on their diabetes we created a VO using all Lebanese idioms and sayings that include “Eye”.
Credits
| Wissam Matar |
FP7 BEIRUT |
Creative Director |
| Josephine Habchi |
FP7 BEIRUT |
Senior Copywriter |
| Nadyn Chalhoub |
FP7 BEIRUT |
Copywriter |
| Elie Geahchan |
FP7 BEIRUT |
Account Director |
| Samir Siryani |
Freelance |
Director |
| Cedric Kayem |
Freelance |
Sound Design Arrangement |
| Pierre Mouarkesh |
Freelance |
Dop |
| Jimmy Bou Eid |
Freelance |
Art Director |