Brand | INDIGO PROPERTIES |
Product/Service | REAL ESTATE |
Entrant | BLUE APPLE Dubai, UNITED ARAB EMIRATES |
Category | Cinematography |
Entrant Company
|
BLUE APPLE Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
BLUE APPLE Dubai, UNITED ARAB EMIRATES
|
Production Company
|
TEJAL PATNI FILMS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
This is a corporate film for Indigo Properties created to showcase their passion and craft that goes in creating each of their buildings. Film opens with
a large block of stone being lowered by a crane. Engineers in hard hats direct the mammoth operation. Cut to a man sketching something abstract. Cut to a large piece of
metal being cut with a circular saw. Cut to sparks flying, masons chiseling
down the large block, hammer striking, hand holding a brush and executing a few strokes, glass sheet being marked for cutting, a sheet being cut, a technician welding pieces of metal together, workers pouring molten lead into a container… Cut to multiple close up shots of workers polishing sections of glass, metal and stone.
Now cut to the camera doing a 360-degree shot around an object covered in black
velvet cloth. Midway through the shot, the camera zooms in while the cloth is
simultaneously lifted off with a flourish.
A massive sculpture of the Indigo logo made up of stone, steel, wood and glass is revealed. The sculpture is the centerpiece in a stunning avant garde art gallery.
Film signs off with Indigo Properties - ‘Developing Excellence’.
Credits
Pankaj Ramnathkar |
Blue Apple |
Creative Director |
Neil D'souza |
Blue Apple |
Creative Director |
Milind Lanjekar |
Blue Apple |
Creative Director |
Newton Rebello |
Blue Apple |
Sr. Account Director |
Tejal Patni |
Tejal Patni |
Director/Producer |