2015 Winners & Shortlists

Brief Explanation

After years of not qualifying for the World Cup Egyptians were hopeful that this time their national team, headed by Defense Rock Wael Gomaa, would make it. However, this dream was short lived. To illustrate that anyone can go to the World Cup in Brazil with Coca Cola, we decided to cast none other than the former captain of the Egyptian National team, Wael Goma, who won’t be going to the World Cup. Wael Gomaa scored a goal in his own net and became one of the reasons why we lost. The idea is "Anyone one can go to the World Cup. Anyone but Wael." All the other Gomaa's for example can go, but not him.

Creative Execution

Known as the Defense Rock, he is famous for being a humorless, hard man, both off and on the pitch. Casting the captain of the team that lost a harsh 6-1 defeat to Ghana was a brave move. He showed him make fun of make of himself to highlight Coca Cola's message about their new promotion, despite Egyptians disinterest. Gomaa is the ideal model: a fit, well-built man made him the perfect choice to transform into different characters from banker to peasant to playboy. Our chosen celebrity is footballer and not an actor; however, we succeeded in getting out the actor in him. This not all, instead of recruiting different actors to play the different roles, we succeeded in turning the humorless and tough footballer into a multitalented actor, who played several roles.