Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Direction |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Production Company
|
FILM MARSHALS Cairo, EGYPT
|
Production Company 2
|
AROMA Giza, EGYPT
|
Brief Explanation
After years of not qualifying for the World Cup Egyptians were hopeful that this time their national team, headed by Defense Rock Wael Gomaa, would make it. However, this dream was short lived. The team lost and Wael Gomaa scored a goal in his own net.
Partnering up with Gomaa, who had lost his chance to reach the World Cup before retiring, we succeeded in proving that there is still a reason to celebrate.
Kicking off with Gomaa in despair, it was explained that even though Gomaa has lost his opportunity, it doesn’t mean that his namesake won’t. In the rest of the ad, Gomaa is metamorphosed into several others who can still make it to the World Cup; be it Gomaa the chef or the peasant.
The direction catch 22 was succeeding in coaching a football celebrity to become a professional actor. We unleashed a never before seen side of Gomaa, a fun and humorous side that all his fans loved. We took a risk and instead of casting more experienced actors, we decided to take the risk and feature only Wael. Our concept capitalized on Egyptians’ tendency to overcome their mishaps by turning them into a joke.
Credits
Tameem Younis |
FP7/CAI |
Creative Director |
Maged Nassar |
FP7/CAI |
Creative Director |
Mohamed Abdel Hamid |
FP7/CAI |
Senior Grapic Designer |
Sherief Youssef |
FP7/CAI |
Art Director |
Ezzat Soliman |
FP7/CAI |
Senior Grapic Designer |
Heba Radwan |
FP7/CAI |
Head Of Production |
Ashraf Hosafy |
FP7/CAI |
Tv Producer |
Inas Nagi |
FP7/CAI |
Tv Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Sahar El Zoghby |
FP7/CAI |
Managing Director |
Ahmed Fayez |
FP7/CAI |
Business Unit Head |
Magued Farahat |
FP7/CAI |
Account Director |
Ahmed Youssef |
FP7/CAI |
Account Manager |
Yara Walid |
FP7/CAI |
Account Executive |
Omar Helal |
N/A |
Director/Dop |
Youssef Ayoub |
Coca/Cola Atlantic Industries |
Senior Brand Manager |
Karim Samir |
Coca/Cola Atlantic Industries |
Brand Manager |
Malak Gomaa |
Coca/Cola Atlantic Industries |
Assistant Brand Manager |