2015 Winners & Shortlists

Brief Explanation

After years of not qualifying for the World Cup Egyptians were hopeful that this time their national team, headed by Defense Rock Wael Gomaa, would make it. However, this dream was short lived. The team lost and Wael Gomaa scored a goal in his own net. Partnering up with Gomaa, who had lost his chance to reach the World Cup before retiring, we succeeded in proving that there is still a reason to celebrate. Kicking off with Gomaa in despair, it was explained that even though Gomaa has lost his opportunity, it doesn’t mean that his namesake won’t. In the rest of the ad, Gomaa is metamorphosed into several others who can still make it to the World Cup; be it Gomaa the chef or the peasant. The direction catch 22 was succeeding in coaching a football celebrity to become a professional actor. We unleashed a never before seen side of Gomaa, a fun and humorous side that all his fans loved. We took a risk and instead of casting more experienced actors, we decided to take the risk and feature only Wael. Our concept capitalized on Egyptians’ tendency to overcome their mishaps by turning them into a joke.