CHEERING EGYPTIAN MOTHERS
Brand | JUHAYNA |
Product/Service | FMCG |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Use of Music |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Media Agency
|
MAGNA Cairo, EGYPT
|
Production Company
|
THE HOUSE PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Advertising hasn’t been fair to Egyptian mothers; always projecting the unattainable image of THE super mom, who juggles a job, housework, takes care of her well-behaved children and still manages to look great. How real is that? Not at all. In reality, motherhood is a long tough journey, and sugarcoating the ups and downs of motherhood will be immediately detected by the mothers as not genuine.
Our film depicts the life of an every day Egyptian mother from day one of delivering her child going through all the stages in her and her children’s lives; with all the tough moments along side the happy, rewarding ones. Through these emotional moments the film acknowledges every Egyptian mothers’ efforts and carries the message of appreciation and support.
In understanding the true essence of motherhood, Juhayna acknowledges that motherhood is not easy but totally worth it!
Creative Execution
The music tells the story of the journey of every Egyptian mother from the simple piano notes to the more elaborate sound as the journey progresses. It carries the good moments alongside the challenging ones in a way that passes on the several emotional waves of the film. It's the soundtrack of a journey.
Credits
Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director |
May El Naggar |
FP7/CAI |
Associate Creative Director |
Ayman Anwar |
FP7/CAI |
Senior Art Director |
Abdalla Farid |
FP7/CAI |
Copywriter |
Mahmoud Shoukry |
FP7/CAI |
Senior Grapic Designer |
Karim Gouda |
FP7/CAI |
Senior Grapic Designer |
Heba Radwan |
FP7/CAI |
Head Of Production |
Ashraf Hosafy |
FP7/CAI |
Tv Producer |
Inas Nagi |
FP7/CAI |
Tv Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Hanaa Baghdadi |
FP7/CAI |
Digital Account Director |
Ahmed Al Moghazy |
FP7/CAI |
Account Manager |
Reem Sharara |
FP7/CAI |
Senior Planning Director |
Farah Mansour |
FP7/CAI |
Senior Planning Manager |
Fabrizio Notari |
N/A |
Director |
Leo Carbota |
N/A |
Dop |
Ahmed Hafez |
Aroma |
Editor |
Sary Hani |
N/A |
Composer |
Hosny Aly |
Frequency |
Sound Design |
Sherif Abdel Kader |
Tiba For Trade And Distribution/Juhayna Group |
Brand Director |