2015 Winners & Shortlists

Brief Explanation

Cinemas were explored as a medium to launch the Persil Liquid Gel. Eating and drinking in cinemas while watching movies can be an open invitation to stains. Similar situations where people can drop edibles on their clothes resulting in stains, while watching movies were conceived and shot. These clips were played as pre runs in slots before the movie started. Actual packs were put under every individual's seat as part of direct sampling for them to try the product at home. The clips gave the message of not to worry about stains and let persil gel take care of them while you enjoy the movie; also find persil bottles under your seat to try it at home. So the audience ended up with receiving the message as well as the new product to try for themselves.