2015 Winners & Shortlists

Brief Explanation

57357 Children’s Cancer Hospital in Egypt is a non-profit organization that depends entirely on donations to keep operating. Though its main patients are children, youngsters are usually not involved with contributing to the hospital, and are often more interested in the latest games and products for themselves. The hospital wanted to ask people to donate, and in particular try and foster the culture of saving for a good cause among children. Children are always put in a passive position. Assuming they are too young to make any contribution to the world, they simply postpone their hopes and dreams for whenever they grow up. They assume that when they grow up, they will be able to contribute like the adults do, and make a difference. Only that when you DO grow up, you lose your child-like dreams and move on to other things. We recognize that children today are not like a generation ago, and that they need not to wait until they grow up to make a difference. They can help out in their own way, having an objective in mind and willing to sacrifice to make it happen. Sometimes, saving could save lives.

Creative Execution

This is an original soundtrack, the lyrics and music were specifically composed and designed for this film.