| Brand | MOBINIL |
| Product/Service | LINK ADSL |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Script |
|
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
|
Media Agency
|
BEE INTERACTIVE Cairo, EGYPT
|
Brief Explanation
Egyptians hate nothing more than that little annoying buffering icon that interrupts their Internet quality time. That's why Linkdsl took it upon them to rid Egyptians once and for all from that buffering icon. Based on the top 10 keyword Egyptians search for on YouTube, we’ve customized our pre roll ads to fit their chosen content, to let all Egyptians know that the end of “that thing”/ buffering icon is near. And because “Comedy is all about timing”, the script was written in a way that describes the experience of a non- link user while watching a funny video, emphasizing that dramatic moment when the buffering icon freezes the video and ruin the whole thing for the viewer.
Credits
| Ahmed Hafez |
FP7/CAI |
Executive Creative Director |
| Sherif Nashed |
FP7/CAI |
Creative Director |
| Omar Adel |
Omaradel |
Film Director |
| Rana Khairy |
FP7/CAI |
Copywriter |
| Moemen El Siwi |
FP7/CAI |
Senior Graphic Designer |
| Omar Adel |
Omaradel |
Editor |
| Omar Adel |
Omaradel |
Copywriter |
| Sondos Effat |
FP7/CAI |
Account Director |
| Raghda El Maghrabi |
FP7/CAI |
Senior Account Manager |
| Ramy Raafat |
FP7/CAI |
Account Executive |
| Hanaa Baghdadi |
FP7/CAI |
Digital Account Director |
| Umar Achraf |
FP7/CAI |
Digital Account Manager |
| Yahia Hashem |
FP7/CAI |
Social Community Executive |
| Farah Wael |
FP7/CAI |
Copywriter |