Brand | MOBINIL |
Product/Service | LINK ADSL |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Script |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Media Agency
|
BEE INTERACTIVE Cairo, EGYPT
|
Brief Explanation
Egyptians hate nothing more than that little annoying buffering icon that interrupts their Internet quality time. That's why Linkdsl took it upon them to rid Egyptians once and for all from that buffering icon. Based on the top 10 keyword Egyptians search for on YouTube, we’ve customized our pre roll ads to fit their chosen content, to let all Egyptians know that the end of “that thing”/ buffering icon is near. The script was written with the same dramatic narration of action movie trailers to keep the viewer engaged by the same entertaining content he/she was searching for. Yet, intrigue the viewer to know our message.
Credits
Ahmed Hafez |
FP7/CAI |
Executive Creative Director |
Sherif Nashed |
FP7/CAI |
Creative Director |
Omar Adel |
Omaradel |
Film Director |
Rana Khairy |
FP7/CAI |
Copywriter |
Moemen El Siwi |
FP7/CAI |
Senior Graphic Designer |
Omar Adel |
Omaradel |
Editor |
Omar Adel |
Omaradel |
Copywriter |
Sondos Effat |
FP7/CAI |
Account Director |
Raghda El Maghrabi |
FP7/CAI |
Senior Account Manager |
Ramy Raafat |
FP7/CAI |
Account Executive |
Hana'a Baghdadi |
FP7/CAI |
Account Director |
Umar Achraf |
FP7/CAI |
Digital Account Manager |
Yahia Hashem |
FP7/CAI |
Social Community Executive |
Farah Wael |
FP7/CAI |
Copywriter |