Brand | PEPSICO INTERNATIONAL |
Product/Service | PEPSI |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Casting |
Entrant Company
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency 2
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
OMD Cairo, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
Brief Explanation
Political turmoil in Egypt across the past years caused unprecedented political divide not only between parties but also between ordinary people. So Pepsi took this challenge upon itself to bring the people back together, but how can a bottle of soda share a message everyone would embrace?
We know that if there was one thing we all agreed upon, it was that we all miss the days when we were united as one.
As a result, we created a music video where we brought together the six most iconic Egyptian celebrity groups, but what makes their reunion extraordinary is that they haven't been seen together for over 20 years, either because of seemingly unfix-able personal fall-outs or just quitting the industry as a whole.
The idea was unheard of as Egyptian celebrities are usually known to be too proud to settle their differences, let alone in front of millions.
The fact that we managed to reunite these six celebrity groups after their long years of differences was inconceivable for the population and it set the benchmark for the rest of the country to follow suit.
Creative Execution
Political turmoil in Egypt across the past years caused unprecedented political divide not only between parties but also between ordinary people. So Pepsi took this challenge upon itself to bring the people back together, but how can a bottle of soda share a message everyone would embrace?
We know that if there was one thing we all agreed upon, it was that we all miss the days when we were united as one.
As a result, we created a music video where we brought together the six most iconic Egyptian celebrity groups, but what makes their reunion extraordinary is that they haven't been seen together for over 20 years, either because of seemingly unfix-able personal fall-outs or just quitting the industry as a whole.
The idea was unheard of as Egyptian celebrities are usually known to be too proud to settle their differences, let alone in front of millions.
The fact that we managed to reunite these six celebrity groups after their long years of differences was inconceivable for the population and it set the benchmark for the rest of the country to follow suit.
Credits
Hussam Mourou |
Impact BBDO Cairo |
Executive Creative Director |
Emile Tabanji |
Impact BBDO Cairo |
Managing Director |
Philippe Berthelot |
Impact BBDO Dubai |
Business Director |
Mohamed Abdel Rehim |
Impact BBDO Cairo |
Regional Head Of Tv Production |
Mohamed Hammad |
Impact BBDO Cairo |
Group Account Director |
Carla Hassan |
Pepsico International |
Chief Marketing Officer |
Hussam Dabbous |
Pepsico International |
Senioe Marketing Director |
Tamer Elrefai |
Pepsico International |
Marketing Director |
Mostafa Hamza |
Impact BBDO Cairo |
Associate Creative Director |
Mostafa Samy |
Impact BBDO |
Graphic Designer |
Ahmed Tarabily |
Impact BBDO Cairo |
Editor |
Ahmed Fahmy |
Impact BBDO Cairo |
Senior Account Manager |
Hebatullah Essawy |
Impact BBDO Dubai |
Senior Account Executive |
Baher Eid |
Impact BBDO |
Senior Account Executive |
Amin El Masry |
ASAP |
Executive Producer |