2015 Winners & Shortlists

BKP MESSAGE TO SPACE

BrandBKP MEDIA GROUP
Product/ServiceAUDIO PRODUCTION
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategorySound Design
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Agency STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES

Brief Explanation

Barry Kirsch, founder and CEO of BKP Media Group, invites us to join him on his quest to send a message to space in alien languages.

Creative Execution

The BKP Message to Space campaign sought to raise awareness of BKP Media Group's audio production solutions amongst the Advertising and Marketing community. Our message was single minded: BKP can reach any audience. It's dramatization took the form of the world's first radio ads in alien languages. Working with global experts in Huttese, Klingon and Na'vi, we developed fluent audio messages in these languages (linking to their English translations online), and highlighted how, if you have something to say, BKP has the power to get your message to your intended target, no matter who that target may be.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Office
Nabil Rashid Leo Burnett Creative Director
Zaid Alwan Leo Burnett Associate Creative Director
Zaid Alwan Leo Burnett Copywriter
Rafael Augusto Leo Burnett Creative Director
Nic Chidiac Leo Burnett Head Of Planning
Ali Marashi Leo Burnett Planner
Chris Adkins BKP Media Group Audio Engineer