Brand | PEPSICO INTERNATIONAL |
Product/Service | STING |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Script |
Entrant Company
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT BBDO Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
Everyday life in Egypt is a never-ending challenge. From unruly streets, constant power outages, hot tempers and even hotter temperatures, getting through the day is an Olympic sport.
Energy drinks have long associated themselves with sports. When launching Sting, Pepsi’s new affordable energy drink, we decided to associate ourselves with the extreme sport of ‘Everyday Egyptian Life’. We created a series of commercials where we shot the daily challenges Egyptians face as sporting events; complete with sport commentator, sports shooting style and even medal award ceremony and patriotic celebration song at the end.
A sports commentator-style narration recounted a play by play of the “Everyday champions” as they overcame the hurdles of daily life; using not only the lingo of Egyptian sports commentators, but also their unique humor.
Credits
Emile Tabanji |
Impact BBDO Cairo |
Managing Director |
Hussam Mourou |
Impact BBDO Cairo |
Executive Creative Director |
Mohamed Hammad |
Impact BBDO Cairo |
Group Account Director |
Dana Khoury |
Pepsico International |
Regional Marketing Director |
Lina Nawas |
Pepsico International |
Marketing Manager |
Mohamed Abdel Rehim |
Impact BBDO Cairo |
Head Of Tv Production |
Amr El Haddad |
Impact BBDO Cairo |
Senior Art Director |
Noor Hassanein |
Impact BBDO Cairo |
Senior Copywriter |
Sarah El Atabani |
Impact BBDO Cairo |
Account Manager |
Mira Chelala |
Impact BBDO Cairo |
Senior Account Executive |
Hani Mohsen |
Impact BBDO Cairo |
Junior Copywriter |
Mohamed Gaber |
Impact BBDO Cairo |
Graphic Designer |
Sarah Hashem |
Impact BBDO Cairo |
Line Producer |