YAS MALL GEARS UP FOR LAUNCH
Brand | ALDAR PROPERTIES |
Product/Service | RETAIL & HOSPITALITY |
Entrant | SIMON IMPEY Abu Dhabi, UNITED ARAB EMIRATES |
Category | Direction |
Entrant Company
|
SIMON IMPEY Abu Dhabi, UNITED ARAB EMIRATES
|
Advertising Agency
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SIMON IMPEY Abu Dhabi, UNITED ARAB EMIRATES
|
Production Company
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FOOTPRINT INTERNATIONAL ABU DHABI, UNITED ARAB EMIRATES
|
Brief Explanation
The online film features a team in Infiniti Red Bull Racing crew uniform walking towards their team’s car at the Yas Marina Circuit, only to find it missing. The racing machine is seen zipping across Yas Island, respectfully stopping at a traffic signal and drawing admiring glances from different sets of people along the way. The car makes its way into the empty Yas Mall, as the camera captures different facets of the mall. The driver comes to a halt before a sign that announces, ‘Yas Mall. Opening November 2014’. The car returns to the circuit drawing the attention of the crew, enroute to the racer’s hotel, the Yas Viceroy.
Creative Execution
Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views in the first two weeks on Yas Mall’s YouTube channel and has had 1,685,797 views to date.
Credits
Simon Impey |
Simon Impey |
Director/Co/Writer |
Joseph Hindy |
IN HOUSE FILMS |
Dop Lighting Cameraman |
Julian Philips |
FOOTPRINT International |
Md/Producer/Co/Writer |
Tony Ruthnam |
FOOTPRINT International |
Editor |
Guruprasad Korgaonkar |
FOOTPRINT International |
Visual Fx |
Hassan Ramli |
Hassan Ramli |
Music |
Steve Bunce |
Aldar Properties PJSC |
General Manager |
Alice Michel |
Aldar Properties PJSC |
Marketing Director |