2015 Winners & Shortlists

Brief Explanation

STC has renewed its sponsorship with two of the most famous soccer clubs in the world, Real Madrid and Manchester United, as a part of the deal; STC gets 1500+ tickets per season for their customers to attend the games. In the past years, STC used to give these tickets randomly or by associating them to a specific promotion. However, this year we decided to give the tickets to the true RM and MU fans in Saudi, those who dream of meeting the stars. So we created an application where the participant has to go on a virtual journey from Saudi Arabia to Madrid or Manchester. The game has different challenges, like soccer trivia, mind games and hidden clues. To communicate this, we created this epic virtual journey, but in the real life.

Creative Execution

The postproduction of this film was very extensive as there was a lot of face replacement, chroma keying, crowd multiplication and compositing of various worldwide locations to give the film a larger scale. The key software used during the post stage of this film were Nuke and Adobe After Effects for compositing, Da Vinci Resolve for color grading and 3D Studio Max and Cinema 4D for 3D modeling and animation. It was a conscious effort to grade the film in a very natural and authentic way. The color palette used to show each country was chosen by referencing the colors and feel representative of those countries.