Brand | STC |
Product/Service | STC SPONSORSHIP FOR REAL MADRID AND MANCHESTER UNITED |
Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
Category | Use of Music |
Entrant Company
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
Advertising Agency
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
STC has renewed its sponsorship with two of the most famous soccer clubs in the world, Real Madrid and Manchester United, as a part of the deal; STC gets 1500+ tickets per season for their customers to attend the games.
In the past years, STC used to give these tickets randomly or by associating them to a specific promotion. However, this year we decided to give the tickets to the true RM and MU fans in Saudi, those who dream of meeting the stars.
So we created an application where the participant has to go on a virtual journey from Saudi Arabia to Madrid or Manchester.
The game has different challenges, like soccer trivia, mind games and hidden clues.
To communicate this, we created this epic virtual journey, but in the real life.
Creative Execution
For the Road To Stars spot, a music track was composed. The original score was written, keeping in mind the pace and the intrigue of the film. The essence of the different journeys needed to be echoed musically. And to do this we used live instruments too.
A contemporary feel was decided for the track. But to make it more cinematic we decided to orchestrate the whole piece. Simple put, we went for 'Coldplay' meets 'The New York Philharmonic Orchestra'.
The end result was a filmic score that helped to accentuate the bigness of the film. It flows and ebbs with the visual journey, before culminating in a grand success at the desired destination
Credits
Chafic Haddad |
J.walter Thompson |
Executive Creative Director |
Amr Wagih |
J.walter Thompson |
Associate Creative Director |
Yazeed Al Harthi |
J.walter Thompson |
Senior Copywriter |
Fayez Jabri |
J.walter Thompson |
Business Director |
Charly Wehbe |
J.walter Thompson |
Head Of Channel/Technology Planning |
Jad Haddad |
J.walter Thompson |
Account Director |
Ahmad Shatila/Patrick Abou Chahla |
J.walter Thompson |
Account Team |
Joe Abu Daher |
J.walter Thompson |
Head Of Tv Ksa |
Maher Kaidbey |
J.walter Thompson |
Tv Producer |
Joe Janho/Max Dipasupil/Nour Haidar/Laurent Wehbe/Marc Baakliniy/Tonie Tannous |
J.walter Thompson |
Digital Team |
Ahmed Al Sahhaf |
STC |
Digital Media Director/Consumer – Marketing Communication |
Manasvi Gosalia |
Deja Vu |
Executive Producer |
Alison Steven/Jennings |
Deja Vu |
Producer |
Daniel Benmayor |
Deja Vu |
Director |
Juanmi Azpiroz |
Deja Vu |
Dop |
Marc Sofia De Torre |
Deja Vu |
Editor |
Metropolitana Barcelona |
Deja Vu |
Coloring |
Rami Estefan No Mango Jam) |
Deja Vu |
Music |
Rafael Solarzano El Ranchito/Madrid) |
Deja Vu |
Post Production |
Ahmad Othman |
AO Studio |
Photographer |