STC PRESENTS THE LAB X - INTRODUCTION
| Brand | STC |
| Product/Service | POSTPAID |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Art Direction/Production Design |
|
Entrant Company
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
|
Advertising Agency
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
|
Production Company
|
DREAMBOX FILMS Beirut, LEBANON
|
Brief Explanation
Postpaid Mobile from STC had become confusing. We needed to launch the company’s four new simplified plans to existing postpaid customers and persuade others to switch. Since new products are often seen as ‘untried’, we branded ours as Tested and Approved Plans from STC. Using online celebrities and zany humor to appeal to Saudi youth, we portrayed a bizarre laboratory, where Mr. X and his crazy scientists tested STC Plans.
Credits
| Chafic Haddad |
J.walter Thompson |
Executive Creative Director |
| Amr Wagih |
J.walter Thompson |
Associate Creative Director |
| Yazeed Al Harthi |
J.walter Thompson |
Senior Copywriter |
| Fayez Jabri |
J.walter Thompson |
Business Director |
| Jad Haddad |
J.walter Thompson |
Account Director |
| Ahmad Shatila |
J.walter Thompson |
Account Manager |
| Joe Abu Daher |
J.walter Thompson |
Head Of Tv Ksa |
| Tamer Mahdy |
Dreambox Films |
Director |
| Matej Kriznik |
Dreambox Films |
Dop |
| Dp Studios |
Dreambox Films |
Music |
| Marwan Nicolas |
Dreambox Films |
Executive Producer |
| Maya Mahfouz |
Dreambox Films |
Production Manager |
| Pixelmob |
Dreambox Films |
Post Production |
| Ahmed Al Sahhaf |
STC |
Digital Media Director/Consumer – Marketing Communication |