TODO BACKSTAGE CAMPAIGN (FAIRY TALE COPY)
| Brand | EDITA/TODO |
| Product/Service | CAKES |
| Entrant | MAHDYS Cairo, EGYPT |
| Category | Direction |
|
Entrant Company
|
MAHDYS Cairo, EGYPT
|
|
Advertising Agency
|
MAHDYS Cairo, EGYPT
|
|
Production Company
|
MAGIC BEANS Giza, EGYPT
|
Brief Explanation
The TODOs are clay characters who became a trademark in all EDITA-cakes previous communication.
They were usually introduced in their own clay world, yet, this time the aim
of the campaign was to show the TODOs in 'reality' thus a behind-the-scenes campaign was developed.
The difficult/fun part was putting the mock-ups and dealing with them as the real clay characters (who are to be added in CGI later).
Imagining the characters' movements and path, setting reference points, shooting technical layers, making the famous TODO voices, crafting the clay CGI and compositing afterwards .. were all the fun ingredients of that project.
Credits
| Tamer Mahdy |
Director |
Director |
| Mahdys |
Mahdys Creative Answers |
Creative Agency |
| Hisham Mahdy |
Art Director |
Art Director |
| Mohab Alaa |
First AD |
First Ad |
| Magic Beans |
Magic Beans |
Production |
| Seeds |
Seeds |
Post Production |