Brand | DU |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Direction |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Maged Nassar |
Freelance |
Creative Director |
Ali Ali |
Freelance |
Creative Director |
Maged Nassar |
Freelance |
Copywriter |
Maged Nassar |
Freelance |
Art Director |
Ali Ali |
Freelance |
Director |
Pierre Mouarckech |
Freelance |
DOP |
Filip Malasek |
Freelance |
Editor |
Amr Rabea |
Freelance |
Editor |
Lizard |
Lizard |
Post Production |
Sound Square |
Sound Square |
Sound Design |
Karim Mira |
Lizard |
Colorist |
Saad Yusuf |
Leo Burnett |
Group Account Director |
Saad Yusuf |
Leo Burnett |
Account Director |
Sarah Abdullah |
Leo Burnett |
Agency Producer |
Rayane Smayra |
Leo Burnett |
Agency Producer |
Manasvi Gosilia |
Deja Vu |
Executive Producer |
Martin Krejzlik |
Freelance |
Production Designer |
Jan Hlavsa |
Freelance |
Service Line Producer |
Fady Salame |
Freelance |
Service Executive Producer |
|
Deja Vu |
Production |
Ahmed Zaki |
|
Client |
Saad Yusuf |
Leo Burnett |
Planner |
Omar Kishk |
Leo Burnett |
Account Executive |