| Brand | MINISTRY OF TELECOMMUNICATION |
| Product/Service | MINISTRY OF TELECOMMUNICATION |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Visual Effects |
|
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
|
Production Company
|
ALLEYCAT Beirut, LEBANON
|
Brief Explanation
When we take nature for granted, nature does the same.
Creative Execution
The concept is based on the unusual idea of a tree with an inner voice. The tree is rendered in all its glory through a 3D animation of a thousand leaves and branches growing all around a trunk that conveys the age and maturity of the character.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Georges Kyrillos |
Impact Bbdo |
Senior Art Director |
| Chris Jabre |
Impact Bbdo |
Senior Creative Copywriter |
| Rawad Keyrouz |
IMPACT BBDO |
Tv Producer |