| Brand | BLOM BANK |
| Product/Service | DEMINING CARD |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Use of Music |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Production Company
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SIGNATURE PRODUCTIONS Beirut, LEBANON
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Brief Explanation
BLOM BANK has launched the innovative BLOM MasterCard “Giving” card which combines the benefits of holding a credit or debit card and financially assisting the Lebanese Mine Action Center in removing mines from all of Lebanon.
In everyday life, this makes every BLOM GIVING cardholder a hero.
Creative Execution
The music was specifically composed to reflect the emotions and drama portrayed in the film.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Nadine Jabbour |
Impact BBDO |
Copywriter |
| Roula Safi |
Impact BBDO |
General Manager |
| Walid Madi |
Impact BBDO |
Group Account Director |
| Yara Berjawi |
Impact Bbdo |
Account Executive |